This page describes to what extent the National Museum websites use cookies and other data which is stored locally on your computer. In addition, there is a short and precise description of how any data that you enter or send to us in other ways is treated.

There is a description (in Danish) of what cookies are and what they are used for at is a joint website set up by associations of Internet-interested organisations in Denmark.


Declaration regarding use of cookies on webpages owned or associated with the National Museum

Purpose of cookies on the website:        Intern / 1. parts cookies                  Extern / 3. parts cookies

Technical operation                                                       yes                                                        yes

Traffic measuring                                                           yes                                                        yes

Advertisements (frequence, user measurement etc.)    yes                                                        yes

Behaviour-based targeted individual advertising           yes                                                        yes

Further information about our use of cookies:

We use Google Analytics on our website in order to be able to obtain statistics about traffic, i.e. user behaviour on the site. This enables us in the best possible way to match future content with the user's needs and expectations.

At the user can share interesting content from his or her online network. To make this possible, we use AddThis and Media 6 Degrees, which enable the user to share content on social media.

E- publication
When we display documents on our website, such as leaflets, flyers etc. we use Issu. Issu stores a cookie in the user's browser when a document is displayed.

DoubleClick is a cookie that is used to display advertisements in Google. By clicking on our advertising, users are directed to our website. Quantcast detects the user's behaviour and records information in order to deliver customized advertisements to the user in the future. Session cookies remember which item the user added in the web shop, so the information is gathered for when the user wants to proceed to the check out.


1. Owner information
2. What are cookies?
2.1 How long cookies are stored
2.2 How to delete cookies
2.3 How to block cookies
2.4 What cookies are used for on our website
2.5 Google Analytics (traffic measurement)
2.6 Advertising
3. Legal requirements regarding cookies


1. Owner information

This website has been produced by:

The National Museum of Denmark

Frederiksholms Kanal 12

1220 København K



2. Cookies
The National Museum’s websites use cookies in accordance with the purposes stated in the table above.
A cookie is a small text file, that is stored in your browser, for example to recognise your computer when you revisit a site. No personal information is stored in our cookies and they cannot contain viruses.

2.1 How long cookies are stored
Cookies delete themselves after a certain number of months (this can vary), but they are renewed automatically with every new visit to the website.

2.2 How to delete cookies
See guidelines (in Danish) here:

2.3 How to block cookies
If you do not wish to receive cookies you can block them.
See guidelines (in Danish) here:

2.4 What cookies are used for on our website
Cookies are used to produce statistics on the number of users of our various online resources and websites, as well as in some cases to improve the functioning of the websites.

2.5 Google Analytics (traffic measurement)
All websites owned by or associated with the National Museum use cookies from Google Analytics to measure the traffic on the websites.

You can choose not to accept cookies from Google Analytics here:

2.6 Advertising
The National Museum uses cookies for remarketing and adwords.

3. Legal requirements regarding cookies
The European Commission has passed a directive, popularly called ’the Cookie directive’, which deals with storage of files on citizens’ computers, and amongst other things covers cookies and log files.
The directive has been implemented into Danish legislation through an Executive Order issued by the Danish Ministry of Business and Growth. 

The legal requirements can be summarised as follows:

When one or another form of file is stored on a user’s computer, when the user visits a website, so the owner of the website is obliged to inform the user what is collected and why.
The user must on a well-informed basis accept that cookies are placed on his or her computer.
- If the user does not want this to take place, then this should also be an option.
Information about the use of cookies shall be expressed in a clear, precise and easy to understand language.
The user should always be able to withdraw his or her consent.
-There should be instructions or a link to a website explaining how this can be done.
Breaching of the rules will result in a fine.

You can read more about the Executive Order by clicking on the links below:

The Executive Order

Guidelines for the Executive Order

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