Public Programmes develops, coordinates and supports work on the museum’s digital profile. This applies to the museum’s ‘mainsite’ and associated ‘subsites’, together with the large projects’ own ‘project sites’, and the museum’s digital presence, both in the social media and generally. The National Museum’s digital profile shall ensure that the museum is visible, digitally present and relevant for ordinary internet users interested in the museum’s key areas. Important success criteria for the work are user frequency and interaction with users, which are ensured by presenting new knowledge and new projects that illuminate the museum’s work.
The centre is also responsible for the museum’s presence in the social media, such as Facebook, Twitter, Flickr, YouTube and Pinterest.